
WE HELP YOU…
EXPRESS your identity clearly
CONNECT & ENGAGE with your audience
and GET RESULTS
Hello!
I help small & mid-sized organizations create clear, compelling brand visuals that attract the right people and build long-term loyalty.
When not designing, you’ll find me whipping up recipes, hiking, or on a pickleball court!
Whether you're starting from scratch or refreshing what’s already there, I work with you to develop communication tools that not only look great but do their job—connect and convert.
Before this, I spent many years as part of an in-house creative team at a fast-growing company, learning from top designers and agencies. Now, I bring that experience to each project, collaborating with business owners, agencies, and in-house teams alike.
My approach is simple — understand what makes your business special, figure out what your audience tick, and find design solutions from there.
SERVICES:
Branding | Marketing Materials | Websites | Packaging | Brand Audits
RECENT PROJECTS
We’ve been busy creating many new digital homes for local organizations.
Sell Sheet for Vermont Maple

Strategy Sessions
I offer educational strategy sessions tailored specifically to your business. In these sessions, we'll conduct a review of your branding and communication tools, identifying strengths, weaknesses, inconsistencies, and pain points. From there, we'll start outlining the next steps—whether that means building a stronger branding foundation, developing or tweaking how you present yourself in the market, or scheduling a more involved Brand Audit where we take deeper dive and develop a plan that will maximize your impact.
Whether you're a startup or a seasoned business, a coach, artist, tradesperson, attorney, or even selling maple syrup, each session is designed to provide you with valuable insights from our time-tested process.
Book a strategy session with me today!
(Go to my contact form and opt-in for "Yes, I'm interested in a Strategy Session")
Some of the Great Brands We’ve Partnered With

kind words…
“Caroline did a terrific job of creating a logo, business card and website. She’s wonderfully organized. Our meetings had clear, written objectives followed up by an email detailing what's been done so far and next steps. As a freelance designer with minimal overhead, Caroline's services were appropriate and affordable.”
– Steve Faust, Asset Locators
“Caroline did an incredible job on our logo and subsequent work. She takes the time to understand the vision and then translates that visually.”
– Mickey Wiles, Working Fields