WE HELP YOU…

EXPRESS your identity clearly
CONNECT & ENGAGE with your audience
and
GET RESULTS

Reveal your distinctive story.
Bring it to life in the most powerful, relevant ways.

Caroline Matte - Creative Services

Hello!

I help small & mid-sized organizations create clear, compelling brand visuals that attract the right people and build long-term loyalty.

When not designing, you’ll find me whipping up recipes, hiking, or on a pickleball court!

Whether you're starting from scratch or refreshing what’s already there, I work with you to develop communication tools that not only look great but do their job—connect and convert.

Before this, I spent many years as part of an in-house creative team at a fast-growing company, learning from top designers and agencies. Now, I bring that experience to each project, collaborating with business owners, agencies, and in-house teams alike.

My approach is simple — understand what makes your business special, figure out what your audience tick, and find design solutions from there.

RECENT PROJECTS


We’ve been busy creating many new digital homes for local organizations.


Sell Sheet for Vermont Maple

Strategy Sessions

I offer educational strategy sessions tailored specifically to your business. In these sessions, we'll conduct a review of your branding and communication tools, identifying strengths, weaknesses, inconsistencies, and pain points. From there, we'll start outlining the next steps—whether that means building a stronger branding foundation, developing or tweaking how you present yourself in the market, or scheduling a more involved Brand Audit where we take deeper dive and develop a plan that will maximize your impact.

Whether you're a startup or a seasoned business, a coach, artist, tradesperson, attorney, or even selling maple syrup, each session is designed to provide you with valuable insights from our time-tested process.

Book a strategy session with me today!
(Go to my
contact form and opt-in for "Yes, I'm interested in a Strategy Session")

Some of the Great Brands We’ve Partnered With

kind words…

“Caroline did a terrific job of creating a logo, business card and website. She’s wonderfully organized. Our meetings had clear, written objectives followed up by an email detailing what's been done so far and next steps. As a freelance designer with minimal overhead, Caroline's services were appropriate and affordable.”

– Steve Faust, Asset Locators

“Caroline did an incredible job on our logo and subsequent work. She takes the time to understand the vision and then translates that visually.”

– Mickey Wiles, Working Fields